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Windows overtake BlackBerry for the first time
16th August 2013 Mobile, Matthew Cox
More mobile phones were sold between April and June with a Windows operating system than a BlackBerry OS, research finds.
This research, conducted by Gartner, means that Windows have secured third place in the mobile OS market – behind market leaders Android and Apple’s iOS.
During the second quarter of 2013 Microsoft has sold 7.4 million units worldwide compared with 4 million units during the same period in 2012 – increasing their market share from 2.6% to 3.3%.
Meanwhile, BlackBerry’s unit sales have declined from 7.9 million this time last year to 6.1 million this year – reducing their market share by 2.5% – from 5.2% to 2.7%.
What to make of these results?
These figures will be welcome news to Microsoft, who are looking to strengthen their position in the mobile market. The Windows OS has been well reviewed by several Nomis customers, who have been trialing the software in a business environment.
Meanwhile, this news will not be so welcome to BlackBerry who, over the past few years, have come under criticism for their dwindling market share and lack of innovation. The manufacturer has also drawn a further question mark over the future of the company by announcing that they have appointed a committee to explore options for the company, including a potential sell-off.
These results are the latest in a string that have seen BlackBerry losing its grip on both the business and consumer markets. BlackBerry still make great business phones - but arguably the company now only appeals to a niche, not the mass market they're targeting.
Matthew Cox – Marketing Manager, Nomis Connections
What does the future hold?
While BlackBerry’s future remains unclear for the moment (much as it has for the past few years), Windows will be spurred on by these results to solidify their third place for a second consecutive quarter.
For the moment it looks likely that this will be done at the cost of BlackBerry’s market share, however Windows will also hope to target the shares of Android and iOS – a harder feat due to their combined market share of 93.2% alongside a wide-reaching and sticky user base. Will this deter Microsoft? That’s unlikely.